Co-Creation for Business Development Managers How to innovate together with customers

This course brings you the latest best practice on how to create value with your customers and develop new business opportunities. In a market, where products and services are rapidly becoming commodities and where customers demand greater added value and better prices, the conventional approach to selling has to be revised. Now, a new approach to develop business opportunities with customer is needed based on co-creating value rather than on selling value. Sales people have to become much more strategic in their approach focusing on helping customer to achieve their business outcomes based on close and deep collaboration between their organisation and their customers.

The course combines serious business gaming with hands on excercises. The exercises will guide the participants in finding ways and develop new propositions to co-create value with their customers. The business game will enables the participants to learn how to manage the co-creation process with customers. After the game the individual models are revisited and the participants are asked to apply them directly onto one of their own projects.

Course Objectives The objectives of this course are:

• Learn how to apply the principles of co-creation to create value together with your customers.
• Understand the meaning of value from a customer’s perspective.
• Plan and conduct effective business transformation projects with your customers.
• Conduct better conversations with your customers to uncover their strategic goals and challenges. 
• Learn how to design new value propositions to co-create value with your customers.