The Co-Creation Game

This workshop is for sales and marketing professionals who want to move from selling to co-creating value with their customers. We have created a business simulation game that
teaches you how to manage the process of value co-creation with your customer in a highly engaging way.

Unlike other types of commercial trainings we have developed a workshop that:

1. enables you to put yourself into the shoes of a co-creation project leaders and see how your actions impacts others in real time,
2. teaches you all the latest relevant theories on leadership and co-creation using a learning by doing approach,
3. provides you with business tools providing a common language to easily communicate, analyse and manage your co-creation projects.

Course Objectives The objectives of this course are:

• Get to know the key trends and changes in sales now, rather than having to catch up later
• Get ahead of the competition by exploring new ways to further enhance your competitiveness by co-creating with rather then selling value to your customers
• Let yourself be inspired by a brand-new and unique program, based on a state-of-theart research project
• Put yourself into the shoes of a business developer and manage a co-creation projects
• Learn the soft skills you need to manage and lead a team of stakeholders through a cocreation process