Régis Lemmens


Régis Lemmens is the founder of Sales Cubes, a consulting firm which helps sales organizations to innovate and co-create value with their customers. He is a professor in Sales and Sales Management and teaches at business schools in Belgium (Antwerp Management School, Solvay Business School), the Netherlands (Tias Business School) and in the UK (Cranfield School of Management). He holds a Masters in Science degree from Southbank University, a Masters in Business Administration from University of Surrey and a Phd from the Aberdeen Business School. 

He is also a member of the team of experts at Impulse Brussels (the Brussels Enterprise Agency for starting and experienced entrepreneurs) where he serves as coach for startups to help them to develop and implement their commercial strategies. 

In 2010 he started a research project entitled Sales 2020 examining future trends in sales and sales management. Following his research he recently published a book with colleagues Dr. Bill Donaldson and Dr. Javier Marcos, titled From Selling to Co-Creating (published in 2014 by Bis Publishers). Together with his colleague Tom Vanderbiesen, he is also a contributing author to a book titled ‘strategic account management' edited by Diana Woodburn and Kevin Wilson (published in 2014 by Wiley and Sons). 

He is a firm advocate of design thinking in business and helps organizations to apply this approach to innovate and redesign their sales processes finding new ways to add value to their customers. He advised organizations such as BNP PariBas, SONY, ERGO and Bekaert. His work leads him to be a regular speaker at various sales and business events, among others he recently spoke at a Tedx event in Belgium.

Contact Details

Email: Regis.lemmens@thecocreator.net

Mobile: +32 474 47 54 47

Twitter: @RegisLemmens

Linkedin: Régis Lemmens